Evaluation Question Two

Evaluation Question One

Final Audience feedback

Analysis:

Blumler & Katz's theory was enforced as our feedback taught us that people watch music videos to be diverted from everyday life as a sort of escape from routine. Dennis McQuail's theory was also supported as we learnt people watch music videos for aesthetic enjoyment.

When asked "what sort of music channel they would expect to see our promo on they answered Grime TV. is was exactly what we were hoping for as it represents our target audience.

We were told our Poster and Digipak looks proffessional because of the colour scheme and layout, they also aplauded our choice of fonts.

Roughcut 5 feedback

Suits genre

Lip syncing done well: hardly noticeable

Variety of transitions

Poster

Digipak Cover

Digipak Inside

Final Edit

Final Logo Design

Logo Font designs

Above is a screen shot of the various fonts we experimented with. Although the production company is a completely individual company and produces other videos for other artists apart from our artist. Therefore, we had to be careful with designing the logo to relate too strongly to our genre. However we also knew that a production company produces products that they are interested in, so we had to make sure the genre suited the video, but the themes of the video did not.

audience feedback

Good variety of lights

Good range of shots

Repetition of shots are not too repetitive

Enjoyed the lyric & visual links

Need to improve quality of film

Our Track List

Foot Prints

Onerous

Other side to you

The time

Peril of eternity

Red

In the arms of autumn

Temptation

Steps rewound

When deciding on our final track list, a lot of aspects had to be considered; whether each title was suitable to the genre of our promo.

The track titles tell a story, it is the different stages to a relationship.

Foot Prints: This represents a relationship as it is two sets of footprints. from research of similar artists I found that the main track is the record title.

Onerous: difficulties in a relationship are stating rise.

Other side to you: again relates to the theme of relationships. we also witness the possible deterioration of a relationship as the tracks go on. here the artist has seen a different side to the other person in their relationship, a side they possibly don't appreciate.

The time: this relates to a decision - time to make a decision, whether it is to continue with the relationship or to end it.

Peril of eternity: could relate to a destructive relationship, with represents the idea that the artist decided to continue with the relationship, and made a mistake.

Red: Connotes love or pain or a combination of both. Therefore as much as it pains her, she loves her partner.

In the arms of autumn: Autumn is a metaphor for finding comfort in another man.

Temptation: ideas of polygamy or an affair.

Steps rewound: considers what it would be like if she had made different decisions.

Digipak research

when attempting to design our digipak i realised i needed to research into digipaks by artisits similar to ours, rather than general research into digipaks.

therefore I looked at digipaks by Florence and the machines:

I found that nature was a common theme throughout all their digipaks, as the majority of our filming was done outdoors i figured it would be appropriate to incorporate nature into our digipak.

This was also supported by a digipak by Corrine Bailey Rae:

I also needed inspiration for the track titles on the album. therefore i took a look at titles from imogen heaps:

Sweet Religion

Angry Angel

Candlelight

these all contained connotations of religion, as our artist is caucasian and has been brought up by religious parents, i thought it appropriate to also incorporate religion inspired track titles.

i also found that titles from Kt Tunstall contained aspects of melancholy:

Another Place To Fall

Under The Weather

Through The Dark

Heal Over

theres an almost nostalgic tone to some of these track titles.

however when researching into Corrinne Bailey Rae i found that her tracks titles have a soft, calm tone:

Butterfly

Seasons Change

Love's On Its Way

The Sea-

there was one thing I was sure about, and that was there needs to be a touch of sensitivity throughout the digipak as all these artists have portrayed femininity.

Another thing I realsied was that the name of the album should be the main track, in our case the track to which we produced a promo for.

Linking

All the lines are linked to the shots, the shots are numbered according to the order of the shots. they are also colour coded according to the location. this allowed us to shot with ease, as all we had to do was follow this and we would have all our shots done.

we also gave a copy of the lyrics to our actress 2weeks prior to filming, so she could learn the lyrics and sing them fluently, this made lip syncing a lot easier.

Shooting day 1

We had originally agreed to meet at 9:30am at Osterley park, although i arrived on time the other members of the group were late by at least 35minutes. However this did not dampen our day, as the sun was shining, we were incredibly organised with our shooting list. we had linked each line of lyric to what we wanted in the visual, prior to shooting. We had previously set up a meeting with our actress, and discussed make up and costume.

There were several roles required for a successful shot, and in order for us all to experience and understand each role we decided to rotate the roles between us. this would also allow us to each have an artistic input into the promo.

Amrita started with the filming whilst, Amar organised the shot order and i directed what i wanted in the frame. An hour later i was on the camera, Amar directed the shot and Amrita organised the shot order. Like this the day continued.

The main aspect to the success of our promo was an enthusiastic and fearless actress. Luckily our actress was willing to do anything even if it was a little embarrassing in the middle of a public park. we were extremely grateful of her grace and willingness throughout the shoots.

By the end of the shoot, it was apparent to all that we had just wrapped up a music video shoot. This lead to us being stopped by security in claim of breaching a contract we had not yet signed. We were able to sort out the problem and head home ready for the next day of shooting.

Overall it was an extremely successful shoot, as we managed to film every out door scene with little hassle.

Shooting day 2

Today we required the schools drama studio to do our indoor filming, however the studio was double booked. Luckily we managed to secure a slightly smaller studio, but was suitable for what we we had to do.

The shoot went well as we filmed everything required. Again we were well organised and rotated the roles between us.

Andrew Goodwin Theory

Andrew Goodwin has identified a number of key features in music videos. They are:

- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.

He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.

Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist.

Shooting Schedule

Shooting Schedule

Spider Diagram - Ideas

Florence & the Machines - Rabbit Heart

Story Board

We tried to make our storyboard as detailed as possible, so that we could use it has guide lines for our production.

Star Image

(PICTURE OF JASMIN)

Age: 19

Ethnicity: Caucasian, White British

Name: Charlotte Green

Place of Residence: London, Richmond

Education: Arts Ed - Stage School

Hair: Frizzy, Brown

Eye Colour: Hazel

Height: 5,6

Build: Average

Style/Clothing: Contemporary, different

Make Up: Natural with bright lipstick

Likes: soul music, food - nice restaurants, socializing sites, Twitter manic - over 12000 followers, family focused, prefers ice cream as a desert, nature enthusiast, supports wildlife, vegetarian.

Dislikes: public trasport, animal cruelty, glasses.

Casting

Casting

Audience Research

Florence and the MAchines Analysis

Postal Service

Such Great Heights Analy

Florence and the machine - Dog Days (latest)

Dog Days

Lyrics annotated

textual Analysis

Photo Shop

as i am clueless about certain softwares on the macs, i was keen to learn my around them. it took me a while to familarize myself with each of the tools available on photoshop. to get myself started i decided i would erase one item from the world famous album cover for the beatles - crossing. i took out the cigerette and replaced it with a cigar. and then a took out a road marking a replaced it with another cigar. im still working on improving this skill.
Step by Step:
once image is uploaded

click on the "clone stamp tool"

hold CTRL and shift, click on an area you would like to replace an area with

then click on the area you would like to remove - and you should have a replica of the previous area.

drag an image from the internet on to your workspace

use the magic want to select the image

scale the image to fit the area desired (drag corners in)

drag image onto specific area

BAD Micheal Jackson

Tilly And The Wall Treatment

Tilly and the Wall

Michael Jackson Case Study timeline

Born: 29.08.1958
Died: 25.06.2009

Most Successful music video: Thriller 1982
Best selling Album of all time selling over 110 million records
he had the most expensive royalties at $2 per record sold, thriller sold 330000 in the first month.
Lyrics match visuals
music match visuals
used lyrics to produce narrative
similar to a short video

1983
Performs "Billy Jean" at the Motown 25: Yesterday, Today, Forever Special and for the first time does the moonwalk, later to become his signature move.

1984
Pepsi ad


the ad had also been shown at his concert at the Shrine Auditorium, where after an accident his hair was set on fire, pepsi settled at court and MJ donated his settlement of $1.5 million to Brotman Medical Center and was later awarded for his support of charities that helped people overcome alcohol and drug abuse. by Reagan at the White House. he also won 8 awards at the Grammy's.

1985
Co-writes "We Are the World" with Lionel Richie.

1987
Releases the album Bad which sells over eight million copies.

1991
Releases the album Dangerous.

Adele Chasing Pavements

Chasing Pavements

Pop

POP on Prezi

Bonnie & Clyde

04/05/10 lesson

Critic: Laura Mulvey - Gaze - Voyeurism - Secret pleasure of looking

film - male dominated - camera from male eye

Marilyn Monro "Diamonds are a girls best friend"


voyeurism
Dress supposedly revealing - hips + shoulders
low cut
showing off curves
centre of attention

Madona "Material Girl"
(video to be uploaded)

similarities:

costume

stage

dancers & MES

Differences:

Narrative

Ideologies - dominant messages/ideas

Auteur(french for author)

Michel Gondry

Canonical

Body of work

artist merit - MES, editing &camera work

sustained themes/character types

Bjork Bachelorette

Structure

visual + music - beat - theatrical - dramatic

visual + lyrics

cyclical - story within story

Themes book found - must be returned to nature

nature

love

dreams - apps vs reality

surreal

Lyrics

"im a tree i grow taller"

"im the branch you broke"

- determination and strong willed

Foo Fighters 'Everlong'

complication in a relationship

surreal

ridiculous

dreams communicating

picture frames - idealistic relationship

structure - story within story

visual lyrics - hard to find

visual music - hand grows

Chemical Brothers Star Guitar and Daft Punk Around the world

music and visual - strong links beat - characters and beat - houses, signs, trucks

Models for music Promo analysis

30/04/10 lesson

How have music videos changed over time
Since the first music video created by bill Hayley, where the layout is simple, and it is just a video of the band and the vocalist performing. Many aspects have improved over time thanks to the growing of different technologies. Music videos now tell a story, and have usually have a clear narrative of which links to the lyrics. However one thing has stayed the same, and that is the main focus being on the main vocalist or the ‘star’.
Editing has played a large role in improving the quality of the video and also helped engage the audience.

Features of music promos:
SFX
Live footage
Choreography
HD
Fast editing
Narrative/story line
Promotions
Lyrics match visuals
Contemporary – style – fashion
Cameos by celebs

Music Video History timeline

Music History Time Line on Prezi

25/04/10 lesson

House of the rising sun – Animals
60s
Audience interpretations
All dressed the same
Vocalist – the star – centre of attention
Band persona – melo, cool, relaxed
Shots: CU on vocalist, LS on whole band
Lighting: natural
MES: costume – same – equality? – smart – suit, tie – colour associates with set

Beatles – early 60s
Representation of youth: respectful however rebellious all the same
Patronising – elderly
Stubborn – mischievous

Goodwins music video analysis:
Music video demonstrates genre through characteristics eg. Stage performance, dance routine.
There’s a relationship between the lyrics & visuals (illustrative, contradictory). Relationship between music & visuals (amplifying).
Demands of record labels will include the need for lots of CUs on the main artist(s) and may develop motifs which recur across their work (visuals).
There is frequently reference to notion f looking and voyeuristic treatment of the female body.
There is often intellectual reference

Bob Dylan
Home sick blues
Visual & Lyrics
Lyrics on boards
Some deliberate spelling mistakes, possibly to focus audience’s attention
Some subliminal messages

Introduction

Bill Haley
First music video – Rock around the clock – 50s
Birth of a teenager

Linking Music to moods and feelings:
My personal play list

Happy: Man in the mirror – Michael Jackson
Relax: Hello – Lionel Richie
Sad: Dance with my father again – Luther Vandros
Boredom: Aint no sunshine when she’s gone –