Andrew Goodwin Theory

Andrew Goodwin has identified a number of key features in music videos. They are:

- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.

He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.

Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist.

Shooting Schedule

Shooting Schedule

Spider Diagram - Ideas

Florence & the Machines - Rabbit Heart

Story Board

We tried to make our storyboard as detailed as possible, so that we could use it has guide lines for our production.

Star Image

(PICTURE OF JASMIN)

Age: 19

Ethnicity: Caucasian, White British

Name: Charlotte Green

Place of Residence: London, Richmond

Education: Arts Ed - Stage School

Hair: Frizzy, Brown

Eye Colour: Hazel

Height: 5,6

Build: Average

Style/Clothing: Contemporary, different

Make Up: Natural with bright lipstick

Likes: soul music, food - nice restaurants, socializing sites, Twitter manic - over 12000 followers, family focused, prefers ice cream as a desert, nature enthusiast, supports wildlife, vegetarian.

Dislikes: public trasport, animal cruelty, glasses.

Casting

Casting

Audience Research

Florence and the MAchines Analysis